MotionWall wins prestigious award in Rome. The luxury of the future is authenticity.
On October 22, 2025, the International Businesswoman Awards gala took place at the historic Palazzo Brancaccio in Rome, during which the MotionWall brand received one of the most important distinctions in the Luxury Design Panel – Sustainable Wall Design category.
The award was accepted by Magdalena Smuś, founder of MotionWall and creator of the concept of sustainable luxury in wall panel design. This is a special moment not only for her but also for the entire team, design partners, and clients who have created a shared history with MotionWall.
Why is this distinction so important?
- innovation,
- industry impact,
- quality craftsmanship,
- sustainability,
- product authenticity and uniqueness.
Authenticity as the Foundation of MotionWall
In a world where design increasingly loses its identity in pursuit of trends, MotionWall consciously takes a different path.
The brand focuses on:
✨ genuine materials—natural veneers, wood textures, and hand-finished finishes,
✨ original patterns and rhythms that give spaces character,
✨ harmony and timeless elegance,
✨ sustainable production, thanks to which luxury is not synonymous with excess, but with awareness.
It was this philosophy that the jury recognized—luxury that doesn’t pretend, but stems from quality, process, and concept.
An award that opens new doors
- architects,
- developers,
- design offices,
- investors across Europe.
The Future of the Brand: Design, Technology, and Product Development
2026 will bring new directions for MotionWall’s development. The following are planned:
🔸 further collections of panels inspired by light, nature, and architecture,
🔸 new structural forms, including acoustic ones,
🔸 system solutions for premium interiors,
🔸 international collaborations with designers and architectural firms,
🔸 expansion of production activities and process automation.
All this while maintaining a core value — authenticity, which remains the brand’s DNA.
Acknowledgement
“This award proves that luxury has a future when it remains authentic.
Our panels carry the history of materials, craftsmanship, and ideas—and this not only shapes spaces but also the emotions of the people who live in them.”
— Magdalena Smuś
We thank the partners, architects, designers, and clients who choose MotionWall every day as a symbol of quality, aesthetics, and sustainable design.
